Walking into a makeup aisle can be overwhelming. Rows of drugstore products promise results that rival luxury brands, while sleek counters with high-end labels lure you in with prestige and packaging. But do you really need to spend a fortune for flawless results?
The truth is, some products are worth investing in, while others deliver just as well on a budget.
Save: Mascara and Eyeliner
Mascara and eyeliner are products you replace frequently, making them great candidates for drugstore options. Drugstore mascaras deliver excellent volume and length at a fraction of the price, and liquid eyeliners from budget brands often perform just as well as their high-end counterparts. Because they dry out quickly, spending big isn’t necessary.
Splurge: Foundation and Base Products
When it comes to foundation, concealer, and powder, quality matters, luxury brands often offer a wider range of shades, longer-lasting formulas, and better finishes that look natural under various lighting conditions.
Since base products sit directly on your skin for hours, investing in the right match can make a noticeable difference in comfort and appearance.
Save: Lipstick and Gloss
Affordable lipsticks and glosses have come a long way. Drugstore brands offer a wide range of shades, trendy finishes, and solid pigmentation without breaking the bank.
While luxury lipsticks may offer indulgent packaging or unique textures, you can experiment with multiple colors at a lower cost when shopping at a drugstore.
Splurge: Skincare-Infused Makeup
Luxury makeup often doubles as skincare, with formulas rich in ingredients such as hyaluronic acid, antioxidants, and SPF. These hybrid products, such as tinted moisturizers or primers, offer both long-term benefits and immediate results.
Investing more in this area can improve your skin’s health while enhancing your makeup application.
Save: Nail Polish and Trendy Products
Trendy shades of nail polish or experimental products, such as colored mascara, are perfect for drugstore buys. Since these items are used less frequently, it makes sense to save money and test fun looks without guilt.
Save: Setting Sprays
Many drugstore setting sprays do an excellent job of locking in makeup for hours. While luxury options may offer finer mists or extra skincare benefits, budget versions often perform just as well for everyday wear. Since you’ll likely use them generously, saving here makes sense.
Splurge: Brushes and Tools
High-quality brushes and tools can significantly enhance the application of your makeup. Luxury brushes tend to be softer, more durable, and shaped for precision.
Investing in a good set ensures smoother blending, longer-lasting use, and better results overall. With proper care, these tools can last for years, making them a worthwhile splurge.
Finding the Right Balance
Think of your beauty budget like building a wardrobe: splurge on timeless essentials, but save on trend-driven items you’ll swap out often. This mindful strategy helps you maximize both performance and value.
Ultimately, the best approach is to mix and match. Splurge on items that directly impact skin health and finish, but save on products you use up quickly or those you like to experiment with. This balance lets you enjoy quality where it counts without overspending.
